Hey Reader,

A couple of weeks ago, a reader emailed me to say that Amazon is evil and that, because I use a Kindle, I’m a corporate sellout (worse than that, actually).

I get it. There’s a lot to dislike about Jeff Bezos and Amazon. A lot.

But here’s the thing: Kindle keeps my 85-year-old mom and me reading.

• It has larger fonts for aging eyes.
• We read 300ish books a year between the two of us.
• Kindle Unlimited gives us access to books our local library doesn’t have or there’s a long, long wait. Check out this (affiliate) link if you’re interested in the service.

Kindle just works for us at this stage in our lives. That doesn’t make us anything but avid readers who want a wide selection.

And yeah, I could draw a hard line and refuse to engage with Amazon. But moral purity in consumer decisions is…complicated.

There’s a lot to dislike about a lot of people behind the mega-brands and services that shape our lives.

Like Walmart.

I live in the shadows of Walmart Corporate Headquarters. Back in the ‘80s and ‘90s, it was hard watching the retail business big-foot small-town businesses. Today’s small-town charm killer is Dollar General, but that’s another story.

The reality about Ol’ Sam Walton’s Arkansas legacy is this: Walmart has been good to my state. I mean, really good. Stock options made millionaires out of cash register clerks.

In my small town, we have a great local grocery store, and we shop there a lot. But some things are just better from Walmart or Sam’s.

• Sam’s has better produce.
• Walmart has a better selection.
• Sometimes, grocery pickup or delivery is a godsend—for health reasons, for schedules, for sanity.

So,I shop at Walmart. And I read on a Kindle.

I also make plenty of choices to not engage with certain platforms and companies, quitting Facebook and Instagram nearly a decade ago, and I probably wouldn’t drive a Tesla if you handed me the keys. To be fair, I’ve never had to make a decision like that so if somebody wants to give me a Tesla, we’ll find out. 😆

These are my choices—at least for now. But they don't have to be yours. We all draw our lines in different places, and that’s okay.

And speaking of reader mail…

Last week, I got a message from a reader, Robert A., about what reading without pressure means to him. And honestly? It was beautiful.

That’s it. That’s the whole thing. Reading should be easy. I'm so glad you shared this with me Robert A. Thank you.

Some choices in life are complicated. Some aren’t. But what we read, how we read, and why we read? That should be the easiest choice we make.

Speaking of choices…

I’ve been reading Defy: The Power of No in a World That Demands Yes by Dr. Sunita Sah. (Yep, this is an Amazon affiliate link 😉.)

The book is packed with research—including the author’s own studies. It breaks down the actual process of defiance. It’s not a snap decision but a series of steps.

Here’s to books—no matter how we read them!

—Tracy

P.S. I read every email and love hearing your take on things—even (especially?) when we see the world differently. Where do you draw your lines when it comes to brands and services?

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